FH Awareness Day
FH Awareness Day (est. 2012) is a campaign initiated by the FH Foundation to raise awareness of FH in the general public. This annual event is held on the September 24th, during National Cholesterol Education Month. Previous FH Awareness Day campaigns consisted of community outreach through local Patient Advocate events and media kit distribution to FH Foundation Affiliates. On FH Awareness Day, social media campaigns, such as “Tweet-a-thons” with FH experts and FH patients are used to broaden the reach to an international audience.